Being 26 and more quality conscious these days, parisian label IRO seem to be fitting for the gentle punk/alternative aesthetic that I deliberately bring into the bottom note of my daywear. I find that you can always create smart outfits with an attitude from their clothes, even if most of their designs are "tried and tested" rock chick styles. They are perfected though, through the use of good quality fabrics and relaxed cuts. The best part is, their clothes are easily paired with what I already have, so shopping with them is definitely a smart investment for my wardrobe. These are rather similar reasons to why I love Zadig et Voltaire but IRO appeals to the more feminine side of that aesthetic.
Their Spring/Summer campaign is a good showcase of their usual offerings each season and how wearable they are, no matter where you are. Here are some of my favourite looks and pieces.
I really love the print on this dress paired with an oversized sports looking jacket.
The jacket really speaks for itself, a statement on its own.
And my favourite look of all, a very simple muted bright red combined with a faded red colour, with white shorts. I've been lusting for that jacket since a previous post but the perfect shade of red in a leather jacket is so hard to find.
Are there any Iro wearing ladies out there? Would love to discover their style. In so far, I've only spied Betty of Le Blog de Betty wearing a sequinned Iro jacket.



